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What is highly effective age assurance and why is it important?
Age assurance is a cornerstone of the Online Safety Act and the basis for children’s online safety. To effectively protect children, services that allow harmful content must understand which of their users are children. This will allow them to ensure children are protected from harmful content and contact without unduly infringing the rights of adult users.
Under the Act, age assurance must be highly effective at correctly determining whether a user is an adult or a child. In our guidance, we establish a principles-based approach to HEAA that is designed to be flexible, tech-neutral and future-proof. While there are a range of duties and measures that require HEAA, we have set out a consistent standard of highly effective age assurance across all in-scope services.
Failure to comply with the law could result in enforcement actions and – in the most serious cases – fines of up to 10% of your qualifying worldwide revenue, or £18 million, whichever is greater.
Full captured verbatim text
Age assurance is a cornerstone of the Online Safety Act and the basis for children’s online safety. To effectively protect children, services that allow harmful content must understand which of their users are children. This will allow them to ensure children are protected from harmful content and contact without unduly infringing the rights of adult users. Under the Act, age assurance must be highly effective at correctly determining whether a user is an adult or a child. In our guidance, we establish a principles-based approach to HEAA that is designed to be flexible, tech-neutral and future-proof. While there are a range of duties and measures that require HEAA, we have set out a consistent standard of highly effective age assurance across all in-scope services. Failure to comply with the law could result in enforcement actions and – in the most serious cases – fines of up to 10% of your qualifying worldwide revenue, or £18 million, whichever is greater.